Last: Join a wine cult. It’s easy, it’s fun (it’s expensive)!
Oxford defines the term cult as a small group of people with extreme religious beliefs that are not part of an established religion. Over time the term has been corrupted to include pretty much any small group that worships specific products or practices. Goat yoga (goats seem to come up frequently in cult references), audiophiles, vegans, Phish fans, could all be considered cults or cultish, and if you’re creating any of these things and they appeal to a small group of devotees, then congratulations, you have a cult following. People don’t always realize they’ve joined a cult; it can sneak up on you. One minute you’re listening to the band Phish, likely on CJSW (radio with a cult following), and the next day you’re buying their albums, on vinyl of course, which also has a cult following. There’s a point when cults cease to be recognized as such once the mainstream populace gets ahold of them. Cultists aren’t looking for new members (unless religion is involved); mass acceptance tends to weaken the brand.